Boost Your Campaign Management Efficiency with CM360 Bulkdozer

June 6, 2024

In the fast-paced world of digital advertising, efficiency is key. Every minute spent on manual tasks is a minute taken away from strategic planning and optimization. This is where CM360 Bulkdozer comes into play, revolutionizing the way marketers, agencies, and partners handle their campaign trafficking within Campaign Manager (CM360).

What is CM360 Bulkdozer?

CM360 Bulkdozer is a game-changing automation tool designed to streamline the trafficking process in Campaign Manager (CM360). It provides users with a customized Google Sheet interface that seamlessly integrates with CM360 data, offering a user-friendly environment for making bulk edits to placements, ads, landing pages, and more.

Key Benefits

The Power of Automation

One of the primary benefits of Bulkdozer is its ability to automate bulk actions that would otherwise require tedious manual intervention. By eliminating repetitive tasks, Bulkdozer drastically reduces processing time, allowing marketers to focus on high-value activities such as strategy development and campaign optimization.

Practically Limitless Scale

Bulkdozer allows users to review, edit and deploy updates across all levels of CM360 assets and configurations, simultaneously across multiple advertisers. A change in standards, naming conventions, or any element that spans across thousands, or hundreds of thousands of assets in CM360 can be performed in bulk in the interface, and deployed into CM360 with a single push.

Increased Efficiency, Reduced Errors

With Bulkdozer, fewer manual steps mean fewer opportunities for human error. By automating the trafficking process, Bulkdozer helps maintain campaign quality and accuracy, ultimately leading to improved performance and ROI. The tool’s built-in visualization capabilities also provide users with valuable insights to validate and audit their campaigns, further enhancing overall efficiency and effectiveness.

Faster Response to Insights

In today’s data-driven advertising landscape, speed is of the essence. Bulkdozer empowers users to respond quickly to insights from dashboards and tracking platforms by streamlining the campaign management process. With Bulkdozer, marketers can make timely adjustments to their campaigns, ensuring they stay agile and responsive in a rapidly evolving market.

Guide: Editing New Assets/Entities in CM360

Creating a Recipe and Preparing the Interface

Go to app.yuniter.com and login
Create the recipe for the ‘CM360 Bulkdozer Editor’ ingredient
From the instructions given, click on the ‘[Template] Bulkdozer – 0.28/a>‘ to copy the workbook and provide a new name.
From the new workbook, go to the ‘Store’ tab
Provide ‘profileId’ of the CM360 account that you are using

Red underlined text displays ‘profileID’ and yellow underlined shows the ‘account ID’
Then click on the ‘Bulkdozer’ option available from the top menu and select ‘Load Lookups’
Once loaded, ‘Log’ tab will show these details

Now, you can bulk edit or create.

Bulk Edit: Loading Campaigns Into Bulkdozer

For bulk edit, go to the ‘Campaigns’ tab and enter the ‘Campaign ID’ of those campaigns for which you want to load the data first.

In order to find ‘Campaign ID’ from the CM360, refer the image below:
CM360 > All Campaigns > from the list of campaigns, look for Ids mentioned beside each.
Then go to ‘Bulkdozer’ option available from the top menu and select ‘Load Entities’
This process starts running a script and loads the data under each tab which are part of specified ‘Campaign ID’.

Bulk Edit: Editing CM360 Entities in Bulkdozer

Once the script loads, you can try exploring each tab and see loaded data to modify or edit anything under the column title colored with Green.

Note: Here, you can find what each color field means:

Orange: User provided, used on insert only, not updateable after initial load
Black: IDs, User provided in the “ext…” format for initial load or actual IDs for existing items for mapping purposes. After first run ext IDs will be updated with the actual CM360 IDs.
Gray: Populated automatically by Bulkdozer for informational purposes, for instance so you know the campaign name with which a placement is tied, not used for insert or update.
Green: Updateable fields, used for editing existing and/or inserting new items, and can be updated in subsequent executions.

For example, I go to Placement tab in order to change or edit the ‘Placement Name’ from ‘2025_Stacktics_google_Affinity_Loans Students_1080x1920’ to ‘2024_Stacktics_google_Affinity_Loans Students_1080x1920_test’.
Please refer row 2
Once all changes are done, copy the sheet URL and go back to Yuniter Recipe. Open the recipe you have created earlier in order to get the sheet.
Then add the URL you have copied and Save the recipe.
Now, go back to Recipe section and run the exact same recipe
Once the recipe successfully runs, go to CM360 and look for the edited or updated entity/entities.
Here, we can see the new ‘Placement Name’ under its respective Campaign.

Note: The guide illustrates only one instance of editing, yet you have the option to edit multiple CM360 entities simultaneously such as, Placement Group, Placement, Creative, Creative Assets, etc.

Guide: Creating New Assets/Entities in CM360

Bulk Create: Creating New CM360 Entities in Bulkdozer

To create an asset/entities (such as Campaign, Placement, etc.), you are required to add an ID that should start with “ext”, followed by any text that you input. For example, if you want to create a new campaign then go to the “Campaign” tab. Add “Campaign Name” in new row(4) and other required fields. For “Campaign ID”, add any ID that starts with “ext” such as, “extCAMID”.
Once you finish adding new data for creating assets/entities in CM360, copy the sheet URL and go back to Yuniter Recipe. Open the recipe you have created earlier in order to get the sheet.
Then add the URL you have copied and Save the recipe.
Now, go back to the Recipe section and run the exact same recipe.
Upon successful completion of the recipe run, go to CM360 to confirm that the added entities in the sheet are reflected in CM360.
If all items are created in the CM360, then go back to the sheet and refresh it to see updated ID fields with the actual IDs created within CM360.
This same procedure can be followed in order to create almost all CM360 entities such as:
- Landing Page
- Campaigns
- Ads
- Creatives
- Placements
- Placement Groups
- Event Tag Profile