Is your business looking to seamlessly transition its Universal Analytics tracking setup to Google Analytics 4 (GA4) without the hassle of recreating tags in Google Tag Manager (GTM)? Look no further than the GA4 GTM Migration Tool. This powerful tool allows you to migrate your Universal Analytics tags to GA4 tags within the same GTM container, making the migration process efficient and straightforward.
What Does the GA4 GTM Migration Tool Do?
The GA4 GTM Migration Tool simplifies migrating Universal Analytics tags to GA4 tags in Google Tag Manager. Specifically, it facilitates the migration of both pageview and event tags, ensuring a seamless transition while retaining important settings and configurations.
How Is It Useful?
This tool streamlines the migration process by automating many of the steps involved. It eliminates the need to manually recreate tags, saving time and reducing the risk of errors during the transition. Additionally, the tool preserves advanced settings such as tag sequencing, ensuring that your tracking setup remains consistent across platforms.
Key Features and Benefits
Pageview Tags Migration:
- Easy Workspace Selection: The tool starts by allowing users to select the GTM workspace they want to migrate. This includes choosing the account, container, and specific workspace for the migration.
- Variable Dropdown List (Optional): Users can opt for a dropdown list of GTM variables for added convenience. This feature facilitates the input of values, ensuring a more user-friendly experience during migration.
- Seamless Pageview Migration: The script walks users through a step-by-step process, listing Universal Analytics settings variables and associated pageview tags. Users can decide whether to migrate tags as config or page_view event tags, providing flexibility in the migration approach.
- Custom Definitions Handling: Custom definitions for pageview tags are seamlessly migrated to GA4, allowing users to retain critical data structures in the new setup.
- Tag Sequencing and Advanced Settings: Maintaining triggers and advanced settings, such as tag sequencing, ensures that the migrated GA4 tags closely mirror the behaviour of the original Universal Analytics tags.
Event Tags Migration:
- Comprehensive Workspace Selection: Similar to the pageview migration, users can select the desired GTM workspace for migrating event tags, ensuring a tailored and precise migration process.
- Intelligent Assumptions: The script assumes the presence of Universal Analytics event tags and at least one GA4 config tag in the selected workspace, streamlining the migration steps.
- Efficient Event Data Migration: Users can effortlessly migrate event tags, including associated category, action, and label values, to GA4. Custom definitions are handled with precision, allowing for a smooth transition.
- Detailed Logging of Changes: All changes made during the migration process are logged under the “Changelog” sheet. This feature provides transparency, listing links to the newly created tags, timestamps, and the creator’s name.
How to Use the GA4 GTM Migration Tool from Yuniter
- Add the ‘GA4 GTM Migration Tool’ ingredient to the Recipe.
- Save the Recipe.
- Run the Recipe.
- From the Recipe logs, copy the URL of the sheet.
- Follow the instructions available in one of the tabs of the sheet.
How to Use the GA4 GTM Migration Sheet Solution
Follow these step-by-step instructions to effectively utilize the GA4 GTM Migration Tool:
Workspace Selection
- Select the GTM workspace you want to migrate.
- Choose the GTM account, container, and workspace within the tool.
Optional: GTM Variables
- Add GTM variables dropdown list if needed for input values during migration.
- As a result, all variables (including built-in variables) in your workspace will be added to the validation sheet. A dropdown list will become available in various parts of the migration sheet.
Pageview Tags Migration
- List UA Settings Variables: Select the settings variable and enter the GA4 measurement ID.
- List UA Pageview Tags: Determine which tags to migrate and whether they should be migrated as config or event tags.
- List UA Fields: Define the fields to be migrated for each pageview tag.
- List Custom Definitions: Determine custom definitions to be migrated.
- Migrate Tags: Migrate pageview tags, creating new GA4 tags in the GTM workspace automatically.
Event Tags Migration
- List UA Settings Variables: Select the settings variable for the migration.
- List UA Events: Choose Universal Analytics event tags and GA4 config tags for migration.
- List UA Event Data: Define event category, action, and label values for migration.
- List Custom Definitions: Determine custom definitions for event tags.
- Migrate Tags: Migrate event tags to GA4, creating new tags in the GTM workspace.
Logging Changes
- All changes are recorded in the “Changelog” sheet, including links to created tags, timestamps, and creator names.
Following these steps, you can efficiently migrate your Universal Analytics tracking setup to GA4 using the GA4 GTM Migration Tool, ensuring a smooth transition with minimal effort.
